The assignment

Denivit is a brand of specialized whitening toothpaste developed with dental professionals. They tried Branded Stock to create fresh visuals that aligned with their brand message “Confidence in Every Smile.”

The goal was to highlight natural beauty and capture the essence of confident women while positioning Denivit as a modern, beauty-inspired oral care brand. The imagery needed to feel clean yet warm, aesthetic but not artificial.

The process

First, Denivit submitted their creative brief outlining detailed guidelines, visual direction, and key dos and don’ts. With Branded Stock™, Cherrydeck took care of matching the brand with the perfect creative talent for the project.

Three photographers were selected to bring the brand’s vision to life. All Denivit had to do was send out their products, and briefly wait for the results.

The shoots focused on genuine smiles, effortless beauty, and everyday confidence. As requested by Denivit, the visuals featured models in natural light, with minimal styling and soft, modern tones that aligned with the brand’s fresh and approachable aesthetic.

The results

Shortly after, Denivit received their own custom content library with over 1000 assets featuring their products and on-brand models with confident smiles.

Our photographers delivered a collection of photos and videos that perfectly expressed Denivit’s message. The brand then selected and purchased their favorites to use.

The best part? With Branded Stock™, Denivit can easily access and purchase additional assets whenever new content is needed!

You can already spot some of these stunning Branded Stock™ shots in Denivit’s website.



Interested in creating your own custom stock library with your products? 

Submit a brief to let us know what you need. Alternatively, you can schedule a call with our team to learn more about what Cherrydeck can do for your brand!


Photography by Sigrid Mayer, Julia de Robertis and Ludovica Floris.

Posted by:Cherrydeck Editorial

Our mission is to enable brands to source custom visual content at scale through our global creative community. Follow us on Instagram for the latest updates @cherrydeck